Social media management is the process of analyzing social media audiences and developing a strategy that's tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service
The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.